Harajuku Kawaii

Kyary Pamyu Pamyu has been crowned as the official Harajuku Kawaii Ambassador. 

Kyary-chan received this auspicious title at a ceremony in LaFort Shopping Centre, at the end of August. 

As Harajuku Kawaii Ambassador, Kyary-chan must endeavor to “transmit Harajuku culture to the entire world”. 

Kyary-chan wore a super kawaii dress, specially made for the ceremony. The rosette displays toys she bought from Takeshita Street in Harajuku. 

Her first official role as ambassador is to participate in this weekend's Harajuku Kawaii Festival. Thanks to YouTube, it's being broadcast live across the entire planet. Check out all the action right here!